
Allbirds Ditches Sneakers to Become 'NewBird AI,' Stock Soars 800% Then Crashes
Allbirds, the sustainable footwear brand that went public in 2021, announced it will rebrand as NewBird AI and pivot to GPU-as-a-Service cloud infrastructure, sending shares up over 800% in a single session before crashing 20% the next day. The company plans to raise $50 million to acquire AI compute hardware and lease it under long-term arrangements. With sales having plummeted nearly 50% from $298 million to $152 million between 2022 and 2025, the move reeks of desperation, but it also reveals just how distorted the market's incentives have become: simply adding 'AI' to your business plan can temporarily create more value than a decade of actual product development.



