
Microsoft Bets $2.5B on Doing the AI Work Itself, Not Just Selling It
Microsoft is standing up 'Microsoft Frontier Company,' a $2.5 billion unit with 6,000 employees who embed directly inside client organizations to choose, integrate, and operate AI systems, the 'forward deployed engineering' model popularized by Palantir and OpenAI. It's a tacit admission that selling Copilot licenses isn't enough when most enterprise AI pilots stall before production. The move lands two days after Amazon put $1 billion behind a similar initiative, signaling that the cloud giants now see implementation, not models, as the real battleground.







